Scientific research has shown that people make decisions based on how they identify internally. So the goal is to get people to identify with being vegan as quickly as possible, even if they eat meat. Because according to science, when we do this, veganism must manifest externally in their lives :)
And since everyone is opposed to confining animals in cages so small they can barely move and then brutally slaughtering them, it's easy.
Take a stand for the animals by purchasing something from our “Everyone’s Already Vegan On the Inside” collection.