In the past, vegans hated money. And they hated people with money. One of our founders even lived out of his car for 4 years doing activism (while our other founder helped fund him) because he hated money so much.
But in about 2013, there was a shift. Effective activism created a vegan market where money could be made. And business began to take over from there.
Since then, billionaires like Richard Branson and Bill Gates have come in to invest in companies like Beyond Meat and Impossible Foods. And people have begun joining our movement in droves.
Invite even more people to join our movement by purchasing something from our “Veganism and Money Are the Same Thing” collection.